'Buy Now' - an article in the Protection Review 2008
The Future of ‘Buy Now’
As a concept ‘Buy Now’ is already in our lives, whether it’s booking a flight, hiring a car,or buying a Wii for the children (or yourself) at Christmas. So the basis question is when will ‘Buy Now’ arrive in our industry? The answer, in my view, is perhaps sooner than we think. Indeed there are solutions already on the market that offer a full range of ‘Buy Now’ capabilities.
‘Buy Now’:- – offers the Customer an immediate choice – allows the Adviser to advise – and ultimately the provider the opportunity to increase business.
‘Buy Now’ is not only here today, it’s here to stay!
This article by Ashley Hale is published in the 2008 Protection Review.
